In Depth Audience Analysis Essay Example | Topics and Well Written Essays - 500 words

In Depth Audience Analysis - Essay Example It has a membership of around one thousand and one hundred active members. The analysis will involve all the persons who are interested and deal with Greater Jackson Partnership Chamber and these include members themselves and people in the Jackson Community. The study will look into the demographics, sociographics and psychographics of the Jackson Community who form the audience for the messages from Greater Jackson Partnership Chamber (Greater Jackson Partnership Chambers, 2014). The Greater Jackson Partnership Chambers is a community oriented organization that fosters trade and business among its members in Downtown Jackson. Over half of the audience here are white with slightly less than half being African Americans. The rest of the groups are Native Americans, Pacific Islanders and Asians. Jackson’s cosmopolitan population works to grow the town and though the partnership they are able to get the necessary connections for business. Most of the population that is in business is in the age bracket of between twenty years to fifty one years. The messages that appeal to this age group include those that are business oriented. The larger population consists of Christian faith a evidenced by the presence of numerous episcopal churches and bible colleges. The population is also highly educated as evidenced by the large number of learning institutions. Some of these institutions include Jackson State University and Mississippi College. There are also public district schools which offer different systems of education. The high levels of literacy have favoured the existence of local media which as a very influential role in both Jackson District and the entire state. Jackson is also home to several industries which provide employment to its population. These industries help in boosting business and economic growth. Some of the industries have created partnerships with Greater Jackson Partnership Chamber to create business opportunities for its